This collaborative concept shoot combines the themes of soft masculinity and the Indian aesthetic in an experimental and unexplored manner. One aspect that holds immense value for Indians is the cherished tradition of sarees. Each time these beautiful garments are worn, they give rise to new memories, carrying with them tales of love that are passed down through generations. The six yards of fabric symbolize the legacy that individuals are entrusted to carry forward, representing the earned trust bestowed upon them. Let us break away from conventional notions and joyously celebrate this treasure of tradition with everyone, embracing its significance and beauty.
If a picture sparks a thousand words, then picture this. Your mother wore a beautiful red saree on her first anniversary, gifted by your father. Beautiful handmade saree with golden embroidery. It carries a thousand stories and unsaid feelings. Then one day, when you leave for college, she gives that saree to you. Your gender doesn’t make any difference to her; all she wants is to pass down the love and tradition to you. One day, while cleaning your cupboard, you find that saree. You drape it, and it feels like a warm hug. It still carries her scent, her love, and all those unsaid emotions. - Jasmeet Kaur
Team :
Styling : Priyanka Anil & Riya Malguri
Fashion team : Durgambika P Varma & Jasmeet Kaur
Photography : Anna Bobby
Editing : Bhavini Kaushik
